Is staying in the new going out?
More Brits shunning New Year’s Eve boozing for ‘me time’ in their home
Research reveals a rising number of Brits are turning their backs on nights out on the town in favour of more time in bed
● Social media analysis reveals a growing appetite for staying in on New Year’s Eve
● The days of bedrooms being used merely for sleep are over, with beds increasingly becoming the new home ‘social hub’
● Spike in online ‘bed’ posts around New Year’s Eve suggests many parties may be held in the bedroom instead
An increasing number of Brits are opting to spend New Year’s Eve in a surprising new location – the bedroom – rather than heading for the traditional pubs and clubs, according to analysis of social media conversations conducted by the UK’s leading bed manufacturer, Silentnight.
With New Year’s Eve commonly known as a time for celebrations and seeing in the new year drinking and partying with friends and family, many of us frequent our nearest city or town centre until the early hours.
However, sharp spikes in social media posts talking about staying in bed for New Year’s Eve both in 2017 and 2018, would suggest that time on these traditions may be up, with another spike expected this New Year.
The research of 115,000 social media posts from a range of online platforms, including Twitter, Facebook, Instagram and Mumsnet, found the traditional concept of a bed as merely a place to sleep is now being challenged by social media users, who regularly post about using their beds for a wider variety of lifestyle activities, such as watching TV (36 per cent), snacking (23 per cent), or reading a book (13 per cent).
Developments in technology, including the rise of home delivery services such as Deliveroo and UberEats, are also changing the way in which people spend their time in the bedroom. The study found that beds and bedrooms are increasingly becoming social ‘lifestyle hubs’, where people can enjoy a range of activities, all while remaining connected to friends online.
Online sentiment surrounding the posts in the research suggests that Brits seek feelings of both safety and reward from staying in bed on New Year’s Eve, with a sharp rise in posts involving beds seen around this time.
Sixty per cent of social posts were made by women, aged between 23 and 35 – a demographic which is often labelled ‘sober curious’ – and with a total of 28 per cent of social authors based either in London or the wider south-east region, this suggests the streets of the capital may be a little quieter than usual this New Year.
The benefits of staying in on NYE
Silentnight’s sleep expert, Dr Nerina Ramlakhan, is an advocate of spending time unwinding in the bedroom, and believes that despite the temptation, we shouldn’t neglect our sleeping pattern over the New Year period. This year, in particular, she is urging Brits not to feel pressured into constantly saying ‘yes’ to attending every social event in the calendar.
She said: “We all know that the New Year period, and December as a whole, can be a hectic time for parties, but I think it’s important to try and avoid overbooking and over-committing yourself. Ask yourself ‘do I really want or have to go to this event?’
“Constantly telling yourself ‘I must do this’ and ‘I should do that’ is draining – remember that you can’t possibly do everything. Sometimes, simply staying in bed and relaxing is what our body needs.”
With 45 per cent of posts displaying positive emotions such as joy, excitement or delight through their accompanied use of emojis, those who stay in bed for New Year’s Eve also seek a sense of pride and achievement in choosing not to go out – where party-goers often end up drinking and spending more than they can handle, coupled with excruciatingly long waits for taxis in the freezing cold.
Outside of London, other areas of the country where New Year’s celebrations are likely to happen in the bedroom are in the North West, with 14 per cent of the post share, and the Midlands, with a combined 13 per cent from the East and West regions.
The top 5 things people do in bed other than sleeping
Silentnight’s study also revealed the top five bed activities people frequently post about on social media, other than sleeping:
1. Watching TV and films
2. Eating snacks
3. Colds and flu
5. New Year’s celebrations
For more expert sleep insight and tips, visit: https://www.silentnight.co.uk/sleep-matters/sleep_views/