Public Health England are launching a new government marketing campaign to encourage adults between the ages of 40 and 60 to spend more time sleeping, to help them live a more healthy lifestyle and boost the nation's overall health.
The new marketing campaign aims to persuade middle-aged adults to make seven lifestyle changes including drinking less, exercising more, stopping smoking, improving their diet, reducing stress, checking for common signs and symptoms of disease and spending more time sleeping.
Public Health England (PHE) will be using posters, advertisements and social media to encourage adults to make these changes, describing the campaign as a way to 'speak holistically' to adults in mid-life.
According to the Sleep Council, more than a third of the population sleep for less than six hours a night, which raises a persons risk of early death by 12%. Not only this, but a lack of sleep can also be linked to other serious illnesses such as heart disease, diabetes and obesity.
A spokesperson for PHE said: "Only 20-30% of what we think of as 'ageing' is biological, the rest is 'decay' or 'deterioration' which can be actively managed or prevented."
Doctors, including our own Dr. Nerina, are increasingly concerned that the growing use of mobiles and laptops in bed is having a damaging effect on the nations sleeping habits.
Last month, a study found that persistent, poor quality sleep could mean you are up to four times more likely to suffer from a stroke as well as having more than twice the risk of suffering from a heart attack. Derk-Jan Dijk of Surrey University approved the decision to concentrate on the middle-aged, saying: "It is that group that are the most sleep-deprived, probably because of greater occupational and family demands."
For more information and sleep tips visit www.silentnight.co.uk/sleep-matters