Our achievements campaign is all
around sleeping for success, and in an article by the Huffington
Post, it was reported that there are six ways in which sleep can
make you more successful. 


 Sleep makes you more receptive to learning.
According to the Harvard Healthy Sleep website, a lack of sleep
reduces attention and motivation making it harder to acquire new
information. Sleep also plays a role in the consolidation of new
memories, which enables you to recall that information later

 Your creativity is enhanced. In a study by the
University of Carolina found that during REM sleep, people's
creative problem solving skills are improved over non-REM sleep.
Sleepiness reduces your brain's agility and the ability to form
complex and new solutions to a problem.

 When you get good quality sleep, it reduces the
likelihood of errors. Your reaction time, decision making
capabilities, and memory are all impaired when you don't get enough
sleep. According to most sleep research, if you put these sleep
factors together, you're more likely to make mistakes.

 Sleeping well reduces the risk of accidents.
There are 100,000 road traffic accidents per year in the US and
40,000 injuries are attributed to drowsy driving. Driving after 24
hours of sleeplessness, driving is likened to drunk driving.

 Sleep supports your immune system. When you are
sleep-deprived, your immune system is not functioning to its best
capacity. This makes you more susceptible to colds and flus.

 Finally, sleeping well boosts productivity and
efficiency. After a good night's sleep, your attention span is
improved, and you are far more likely to remember facts and be more

 Our achievements campaign looks at what you
could achieve after a great night's sleep. Find out more about our
work with Olympic athlete Jo Pavey here