Britons spend more time checking emails and using the internet
each morning than taking care of their appearance, eating breakfast
or spending time with their family, according to new research.

Our research revealed how smartphones and other technology are
now a more important part of people's morning routine than reading
the newspaper, ironing work clothes or getting ready in front of
the mirror.

2050 adults were asked what they did and didn't have time to do
when they got out of bed.

More than half of those polled (51 per cent) check emails, 48
per cent use the internet and 47 per cent watch TV.

In contrast, almost a third of people (32 per cent) admitted
they were too busy in the morning to have a shave or put on make
up, while almost a fifth (18 per cent) went without breakfast.

Less than a third (32 per cent) get extra sleep, a quarter (25%)
read a newspaper and 19 per cent iron their clothes.

Less than half of people (43 per cent) said they had time to be
with their family and 18 per cent to get their children ready.

But a third (33%) make time to use social media such as Facebook
or Twitter.

The research revealed that when it comes to mornings, the UK can
be split into four types of personas.

'Robotic Risers' (41 per cent) prefer to get up at the same time
each day and stick to the same morning routine, while 'Serial
Snoozers' (18 per cent) are slow risers who maximise their time in
bed and 'Opportunistic Nappers' (13 per cent) get up early and on
time but often rush out feeling exhausted and grab naps when they
can during the day.

Just 4 per cent of Britons are 'Energetic Early Birds' who get
out of bed early and exercise before eating a healthy

London has more 'Robotic Risers' than than rest of the country
and Northern Ireland the highest number of 'Serial Snoozers'.

The South-East has the most 'Opportunistic Nappers' and Scotland
the most 'Energetic Early Birds'.

Dr Nerina Ramlakhan,
Silentnight's sleep expert, said: "The results show the impact
technology is having on our lives each morning.

"Many people are too busy using the internet or checking emails
on their smartphone to eat breakfast or get valuable extra

"Taking a few simple steps can have an incredibly positive
impact. For example, try creating a to do list for the next day to
get tasks out of your mind, exclude technology from the bedroom and
get into the habit of winding down before bed by reading a book or
having a relaxing bath.

"These relatively simple changes to our night time and morning
routines can improve and enhance the quality of our sleep and
benefit our everyday lives."