The Better Sleep Council in America has launched a new
campaign called 'stop sleeping around', encouraging people to
save sleeping time until they are in bed and ready to sleep.
Staying faithful to your mattress has many benefits, which
is why there is a new impetus on encouraging people to keep sleep
in the bedroom. We all are, or at least know of someone, who is a
serial sleep-junkie. Some like to power nap on the bus, some in the
armchairs and some even in the cafeteria, but the Sleep Council are
looking to cut down on this trend, urging people to keep sleep to
The Better Sleep Council wants people to "Stop Sleeping Around" and
spend more time where they can get the rejuvenating rest they
clearly need; on a quality mattress. It is National Sleep month in
America, which is why you can expect several similar campaigns to
creep up that promote a proper night's sleep.
Their most recent campaign is meant to spread awareness
through a fun, light-hearted, attention-grabbing campaign with a
serious message behind it: stick to your mattress for a healthier
night and a healthier life.
Sleeping around is caused by a paradoxical scenario. People don't
get enough sleep at night which makes them sleep throughout the day
which makes it more difficult to sleep at night. This is a routine
that will continue to circle unless you do something about it, and
staying faithful to your mattress is the best way to achieve
To encourage this behaviour, you should look at making the bedroom
a completely sleep-centric place to be. This means cutting out
light and noise, and also making the place comfortable without any
Above all, finding a mattress that suits will increase the appeal
of coming to bed early and save
yourself from wanting to sleep on the couch. If you don't enjoy
your current mattress, you should think about branching out. Memory
foam mattresses have become very popular of late, and could be the
incentive you need to get off the couch and get into bed.
Posted by Elizabeth Mewes