Silentnight teams up with Lancashire County Cricket Club
We are very proud to announce that
we are one of Lancashire County Cricket Club's key corporate
sponsors for the 2015 season!
As part of our new partnership,
Lancashire County Cricket Club players will receive expert sleep
advice from the UK's leading bed manufacturer in a Sleep Clinic run
by our sleep expert Dr Nerina Ramlakhan.
We also gave cricket fans the chance
to win 'The Best Seat in the House'at a
recent NatWest Blast T20 match between Lancashire Lightning and
Notts Outlaws in a competition with XFM. The winners watched the
match from the comfort of a luxury Silentnight bed live at Emirates
Old Trafford. Our mascot Hippo also made an appearance on the
night, challenging Lanky, the LCCC mascot, to a pillow
Nick Booth, Silentnight's Marketing Director, said:
"We are extremely proud of our Lancashire roots and therefore
delighted to lend our support to such an elite local team as
Lancashire County Cricket Club.
"The partnership fits perfectly with our current
Achievements campaign which looks to highlight what can be achieved
after a great night's sleep. We know sleep plays a crucial role in
any athlete's performance and so our resident sleep expert, Dr
Nerina Ramlakhan, will work closely with the players to see how we
can help them get a great night's sleep, and hopefully get promoted
at the end of the season."
Lancashire County Cricket Club's Business Development
Manager, Warren Hegg, said: "As a former player myself, I know
only too well the benefits of sleep and how it can positively
affect performance. Therefore, I am delighted that we are
continuing our partnership with Silentnight."