According to a survey by market
research company, OnePoll, parents lose up to eight days a year of
sleep trying to get their kids to bed.

On average parents spend 32 minutes
an evening trying to get their child to sleep and found getting
back into a routine most challenging following the summer holidays.
The list of excuses for not going to bed ranged from needing to go
to the toilet to expecting a phone call. 

Parents agreed bedtime was the most
stressful time of the day, not only feeling mentally exhausted by
the arguments but also physically. The survey found that the
average parent walks approximately 60ft a night, returning to their
child's bedroom at least three times during that

Anna Hill, Chief Marketing Officer
at Disney UK, has introduced a way to encourage good bedtime
behaviour with a unique Disney call service, where children receive
a bedtime call from their favourite Disney character including
Mickey Mouse, Minnie Mouse and Cinderella. Anna added, "As a mum, I
know how tiring bedtime can be after a long day. We hope giving
parents the chance to 'phone a friend' to help will help make it a
calmer, more restful and, ultimately, more magical occasion for the
whole family."