Choosing the right mattress can often be a daunting prospect,
but you shouldn't get confused, you should be enthused over the
number of options available to you, safe in the knowledge that
there is a tailor made mattress for you.

Bob Naboicheck, president of Gold Bond Mattress in America, echoed this
sentiment in The Courant, saying that for many people, choosing the
right mattress from the type, style, brand and price that are
available can be quite a daunting task for many people.

He said: "There's a confusing selection of options. Visco foam
feels different from gel, which feels different from latex, which
feels different from innerspring. Then there's organic materials.
And pillow tops. Two-sided pillow tops. Euro-tops. No question, it
can be overwhelming."

The same can be said of the UK market. Mattress shops are more
warehouses of selections, and any online purchases can mean
trailing through pages and pages of material in the search for the
right mattress for you.

This last statement seems to be the most prevalent one when it
comes to mattress choice. Choosing the right mattress for 'you' is
the mentality you should have when walking into a mattress store on
browsing online. Indeed, even Consumer Reports have stopped rating
mattresses because everyone's idea of the perfect choice is

In the industry, this is often referred to as the Goldilocks
equation, i.e - some are too hard, some are too soft and some are
just right. It's all about what suits you, and taking time to test
all the options is the best way to arrive at the right

But even this equation has become slightly archaic in the mattress
world. Once you have found a mattress that isn't too hard and isn't
too soft, you then have to consider fabric colour, padding,
quilting and model names, as well as price and longevity. All in
all, Goldilocks would find herself quite befuddled in a modern
mattress warehouse.

Posted by Elizabeth MewesADNFCR-1744-ID-801339419-ADNFCR