Prime Minister, David Cameron, paid
tribute to leading bed manufacturer, Silentnight, this Friday (16th
May 2014) in a visit to its Barnoldswick headquarters and factory
as part of a tour of UK manufacturing success stories.


David Cameron is welcomed to Silentnight by Chairman Adrian Fawcett  Caption: David
Cameron is welcomed to Silentnight by Chairman Adrian
Fawcett


Mr Cameron praised the great work
that Silentnight is doing, describing the leading bed manufacturer
as a 'great business' and emphasised its investment in UK
manufacture, product innovation and successful apprenticeship
scheme. 


Showcasing the leading bed
manufacturer's commitment to product quality, the Conservative
leader received a tour behind the scenes at Silentnight's
manufacturing facilities and on-site testing laboratory where he
was shown the rigorous testing procedures that all mattresses are
put through.


Iftikhar Mirza, Quality Assurance Manager at Silentnight, showcases the onsite testing laboratory


Caption: Iftikhar Mirza, Quality Assurance
Manager at Silentnight, showcases the on-site testing
laboratory


David Cameron is shown the manufacturing facilities at Silentnight


Caption: David Cameron is shown the
manufacturing facilities at Silentnight


David Cameron meets Silentnight staff at the factory in Barnoldswick


Caption: David Cameron meets Silentnight
staff at the factory in Barnoldswick


A visit to Silentnight's showroom
then gave the Prime Minister the opportunity to try out a bed from
Silentnight's ground-breaking new Geltex Collection - a range which
combines Silentnight's 60 years of bed making experience to offer a
mattresses which delivers triple benefits and the ultimate in
performance and comfort.


However, there was no time to sleep
on the job, next Mr Cameron was warmly welcomed to the factory
floor by a 200-strong crowd of Silentnight employees to host a PM
Direct question and answer session.


David Cameron hosts a PM Direct session on the factory floor at Silentnight ..


Caption: David Cameron hosts
a PM Direct session on the factory floor at Silentnight
 


The session covered a range of
topics from pensions, international aid, Europe and corporation
tax. When asked 'What bed he slept on', the Prime Minister revealed
that it was a mattress that was purchased as a wedding present by
his mother-in-law 18 years ago.


The visit comes just weeks after
Silentnight reported 11 per cent rise in sales, breaking the £100m
sales barrier and outstripping performance of the total market
which stood at around 2 per cent.


Steve Freeman, Silentnight Manager
Director, said: "It was a huge honour to welcome David Cameron to
Silentnight to see behind the scenes at our
factory. 


"As a UK manufacturer that is
committed to quality and service, it was a fantastic opportunity to
showcase the great work that we are doing, whilst giving our staff
the public recognition that they deserve. 


"The fact that he has not changed
his mattress for 18 years came as a surprise to everyone in the
question and answer session - we have of course offered to advise
him on his next purchase.


"Mr Cameron was genuinely impressed
with our investment in innovation and commitment to producing
products of the highest standard which are manufactured and tested
on-site. 


"Our recent sales figures
demonstrate that this focus on quality, innovation and service is
helping to further strengthen our position as the UK's leading bed
manufacturer."


Caption: Paul McKoen, Silentnight
Chief Financial Officer, walks David Cameron  through the
Silentnight factory.


The Prime Minister also dedicated
part of the session to say 'Happy Birthday' to Silentnight
apprentice, Robert Harrison, who turned 18 that day. Robert was
given a signed birthday card to commemorate the
occasion.


Silentnight apprentice, Robert Harrison, receives an 18th birthday card from David Cameron


Caption: Silentnight
apprentice, Robert Harrison, receives an 18th birthday card from
David Cameron.