The Sleep Council has launched a new campaign urging UK property owners to buy British when it comes to purchasing furnishing for their bedrooms over the coming months.
As part of a summer of national celebrations, including the Queen's diamond jubilee and the launch of the London 2012 Olympic and Paralympic Games, Brits are being urged to support the country's bedmakers.
According to the Sleep Council, more than 100 manufacturers make beds across the length and breadth of Britain and it is therefore important that consumers look to support the industry by buying British whenever they can.
The Sleep Council logo of a smiley face with a Union Jack background is now being used as part of the campaign to highlight to potential purchasers British-made beds and bedroom furnishing to potential purchasers.
Jessica Alexander of the Sleep Council commented: "There are many reasons for choosing to buy British when buying a bed - from the fact we have a long history of producing the best beds in the world to knowing that buying British is to buy a bed that will unquestionably meet the UK's stringent fire safety regulations.
"Unfortunately, the same cannot be said about all imported mattresses."
She added that the patriotic fervour of this summer of celebration in 2012 is a great reason for Brits to get behind the UK bedmaking industry, which has a rich and varied history in the UK.
As a result, individuals who do choose to invest in a British-made bed this year are helping to support the continued success of the sector, with UK beds some of the finest in the world.
Meanwhile, Anna Dodonova of Anna Casa Interiors argued earlier this week that homeowners across the country are increasingly spending more on quality bedroom furnishings in an effort to get top-quality goods that will stand the test of time as a result of the impact of the economic downturn that has hit the country in recent years.
Posted by Michael Ewing