The BBC has come under fire today after it rejected complaints that extending the hours of its flagship children's channel will disrupt families evenings and children's bedtime routines.
The organisation has hold parents that it is their responsibility to stop children staying up too late.
CBBC sees over a million viewers tune in every day to the channel which is aimed at children aged between six and twelve years. The 7pm cut-off time was often seen as a useful start to the bedtime routine.
The Trust admitted there was considerable opposition to the expansion of CBBC. "9pm was regarded as too late for younger children to be watching TV and that they should either be in bed or preparing for bed," it said. "There was also a belief that extending the viewing hours of CBBC to 9pm would undermine other valuable activities such as family time, hobbies and homework."
The BBC views CBBC as important in making sure it is still relevant to future generations. Some respondents to the public consultation said longer hours for CBBC would allow children aged between 10 and 16, who often stay up later than 7pm, to watch programmes "suitable for children".