Do you find it relaxing to hear the drone of the tumble dryer or to watch someone fold towels? You're not alone. A new craze called Autonomous Sensory Meridian Response (ASMR) creates unusual videos to help people get to sleep.
The new ASMR online community has dozens of video artists catering to those who find it soothing to watch or listen to mundane acts to help them drift off to sleep. This odd phenomenon has become increasingly popular, with one 18 minute clip - of a woman folding towels and napkins - receiving more than 770,000 views.
People who regularly watch the clips claim it makes them feel calmer while others say the videos help fight insomnia. There is no scientific evidence to explain ASMR, but Yale University neuroscientist Steven Novella said "some people may be hard-wired to get a little extra shot of pleasure" from these seemingly dull actions.
Do you find any small, everyday noise or action especially relaxing? Have you ever watched or listened to an ASMR video? Try it out for yourself by watching a ASMR video of folding towels below. Let us know what you think on ourFacebook or Twitter.
For other helpful tips on what to do if you can't get to sleep, have a look at our Sleep Toolkit for advice from our sleep expert Dr Nerina.
Folding towels: https://www.youtube.com/watch?v=e2nQ2xi6-Eg