According to a survey by market research company, OnePoll, parents lose up to eight days a year of sleep trying to get their kids to bed.
On average parents spend 32 minutes an evening trying to get their child to sleep and found getting back into a routine most challenging following the summer holidays. The list of excuses for not going to bed ranged from needing to go to the toilet to expecting a phone call.
Parents agreed bedtime was the most stressful time of the day, not only feeling mentally exhausted by the arguments but also physically. The survey found that the average parent walks approximately 60ft a night, returning to their child's bedroom at least three times during that time.
Anna Hill, Chief Marketing Officer at Disney UK, has introduced a way to encourage good bedtime behaviour with a unique Disney call service, where children receive a bedtime call from their favourite Disney character including Mickey Mouse, Minnie Mouse and Cinderella. Anna added, "As a mum, I know how tiring bedtime can be after a long day. We hope giving parents the chance to 'phone a friend' to help will help make it a calmer, more restful and, ultimately, more magical occasion for the whole family."