Mattress News

Memory foam jumps from beds to bras

By Elizabeth Mewes

Memory foam, considered by many to be the top of the tree in terms of bedding, is now being used in an entirely different application, it has been revealed.

Thanks to the diligent and clever work of Slovenian scientists, the material is now being used to enhance the chests of women across the globe, the Irish Independent revealed.

Memory foam is heat-sensitive and hence malleable when in contact with the human body, with the newest offering from lingerie company Dalila allowing for a perfect fit with those that wear it.

However, the use of memory foam is also responsible for another more surprising and supposedly unplanned quality which the new bra offers.

It means that if a woman excited by the prospect of another person, her body temperature will rise and as a result, her cleavage will as well - labelled an "alert system" by the newspaper.

Memory foam continues to become more popular by the week, with the most recent edition of the Mirriam-Webster dictionary adding the term.