The Silentnight story so far ...
66 years ago, in 1946, in the North Yorkshire town of Skipton, Tom and Joan Clarke formed a brand new company under the name Clarke's Mattresses Limited.
In 1948 they registered the company (Clarkes mattresses Limited) and rented a small premises in the centre of Skipton and the very first shop was opened to the public.
Our company began producing high quality but affordable beds and mattresses and before long they were in huge demand. Operations had to be moved to a much larger site and we quickly moved to Barnoldswick in 1949.
The next big change came in 1951, when our name changed from Clarke's Mattresses to Silentnight Limited.
Production continued to expand at a rapid rate and in 1961 our business moved to its current Silentnight premises.
In 1979,we extended the existing showroom which was built in the mid 70's into the big "shed" exhibition Centre in Salterforth which was then opened by Prime Minister Margaret Thatcher.
The centre went on to host twice-annual bed shows for our company for many years.
The 1980's were a hugely exciting time for us. We looked to cement our position as the UK's number one bed brand by creating an entirely new spring system to improve the quality of our bed range and to ensure we remained uniquely different to our competitors.
In 1986 we launched the 'Ultimate Spring System' - the first new spring system in the UK for over three decades. To demonstrate the ultimate spring system's unique no-roll together properties, we introduced our two new brand icons, Hippo & Duck. Through entertaining and informative TV advertising Hippo and Duck became instantly recognisable and are still loved by the public today.
In the late 1990's our unique spring system was improved and renamed the 'Miracoil® Spring System'
In 2000 our brand identity was refreshed with a new, more contemporary illustration of Hippo and Duck. The new illustrations were used on our liveries, literature and of course, in our TV commercials.
In 2001,our new animated TV commercial aired. Featuring the voices of Jane Horrocks and Clive Rowe and set to a specially reworked version of Hot Chocolate's 'You Sexy Thing' (I Believe In Miracoil's) Hippo and Duck caught the attention of the nation yet again and sales continued to grow.
In 2003 we started to produce beds and mattresses for the children's market and we're proud to say that 'My first bed' won 'bed of the year' at the furniture awards. A new set of commercials aired informing the public of the quality of our products.
In 2005 we achieved Superbrand status and 2006 we celebrated our 60 year anniversary by launching a new Sleep etc campaign.
In 2008 'convenience' became the nation's favourite buzzword. In response we launchedmattress-now® - the first Silentnight 'convenience' rolled mattress.
The year after, we continued to launch many more new products, the most popular being a new pocket spring system.
In 2010 Silentnight returned to television screens across the country with sponsorship of American Idol. We also launched our Best for Bedsteads range.
In 2011 our Facebook and Twitter communities sprang into action and have continued to grow at a rapid rate.
In April 2012 We launched our Safe nights and Healthy Growth ranges - cot bed mattresses and childrens beds specifically designed to help a new generation sleep well at night. At the end of 2012 we launched our new mattress technology 'Pocket spring'
2012 Continued....We updated our brand identity to reflect improvements in quality and product offer to a wider customer audience.This supports the Silentnight brand positioning 'quality sleep soloutions for all the family', which has helped Silentnight take significant growth in the Pocket spring market.
In 2014 We launched a brand new technology called Geltex , which is a premium comfort layer with unique breathability properties to help prevent overheating.
In September 2015 We launched our latest collection 'Miraform' our advanced spring free technology.We were also awarded Superbrands status for the 10th year running and received 2 Which? best buy awards for our mattresses!
September continued... We became members of the Institute of customer service all of which is helping to reinforce our position as the UK's leading sleep brand.