The Silentnight story so far ...
66 years ago, in 1946, in the North
Yorkshire town of Skipton, Tom and Joan Clarke formed a brand new
company under the name Clarke's Mattresses Limited.
In 1948 they registered the company
(Clarkes mattresses Limited) and rented a small premises in the
centre of Skipton and the very first shop was opened to the
Our company began producing high quality but affordable beds and
mattresses and before long they were in huge demand.
The next big change came in 1951, when our
name changed from Clarke's Mattresses to Silentnight Limited.
Production continued to expand at a rapid rate
and in 1961 our business moved to its
current Silentnight premises.
In 1979,we extended the existing showroom which
was built in the mid 70's into the big "shed" exhibition Centre in
Salterforth which was then opened by Prime Minister Margaret
The centre went on to host twice-annual bed shows for our
company for many years.
The 1980's were a hugely exciting time for
us. We looked to cement our position as the UK's number one bed
brand by creating an entirely new spring system to improve the
quality of our bed range and to ensure we remained uniquely
different to our competitors.
In 1986 we launched the 'Ultimate Spring
System' - the first new spring system in the UK for over three
decades. To demonstrate the ultimate spring system's unique no-roll
together properties, we introduced our two new brand icons, Hippo
& Duck. Through entertaining and informative TV advertising
Hippo and Duck became instantly recognisable and are still loved by
the public today.
In the late 1990's our unique spring
system was improved and renamed the 'Miracoil® Spring System'
In 2000 our brand identity was refreshed
with a new, more contemporary illustration of Hippo and Duck. The
new illustrations were used on our liveries, literature and of
course, in our TV commercials.
In 2001,our new animated TV commercial aired.
Featuring the voices of Jane Horrocks and Clive Rowe and set to a
specially reworked version of Hot Chocolate's 'You Sexy Thing' (I
Believe In Miracoil's) Hippo and Duck caught the attention of the
nation yet again and sales continued to grow.
In 2003 we started to produce beds and
mattresses for the children's market and we're proud to say that
'My first bed' won 'bed of the year' at the furniture awards. A new
set of commercials aired informing the public of the quality of our
In 2006 we achieved Superbrand status
and celebrated our 60 year anniversary by launching a new
Sleep etc campaign.
In 2008 'convenience' became the nation's
favourite buzzword. In response we launchedmattress-now® - the
first Silentnight 'convenience' rolled mattress.
The year after, we continued to launch many more new products,
the most popular being a new pocket spring system.
In 2010 Silentnight returned to television
screens across the country with sponsorship of American Idol. We
also launched our Best for Bedsteads range.
In 2011 our Facebook and Twitter
communities sprang into action and have continued to grow at a
In April 2012 we launched our Safenights
and Healthy Growth ranges - cots and beds specifically designed to
help a new generation sleep well at night.
We have a refreshed Brand identity and a brand new website both
of which helps us prepare for a very